Media Guides get an Extreme Makeover

We are in the process of updating our media guides for 2009, below is the first revised one for the Ottawa Construction News (OCN) to take a sneak peek at.

The goal for the makeover was to streamline the look, match the colour scheme to the rest of our marketing materials and highlight the associations we are proud members of. The next thing we incorporated was our mission statement:

MISSION STATEMENT
Breaking new ground,
Building new bonds,
and
Delivering news you can use every day.


The media guide also highlight our services:

Publishing editorial feature profiles. These can either be paid ‘advertorials’ or be based on supplier-support advertising. (These features can range in length from two to 12 or more pages – and make excellent resources for your marketing packages, and your websites.)

Ongoing advertising/marketing campaigns. We’ll incorporate your advertising within a framework of overall strategies to build your business. This includes editorial publicity, advice on how to best reach your objectives, and networking/community resources.

Guidance and support. You might be doing business with us to support one of your current clients, perhaps as an advertiser in one of our editorial feature profiles. Be reassured that we consider you worthy of the same respect that you have for your own clients – we’ll share insights, ideas, and resources, to help you find new business – without expecting you to do anything else.

Community involvement and contributions. We’re always ready to support with publicity and free advertising community and charitable initiatives, and we work closely with industry associations and businesses in addressing issues of interest to the industry – advocating on the industry’s behalf with the government, and working to improve communication and remove barriers to relationships between different elements of the industry. These services
never cost a cent; and you don’t need to be an advertiser to receive these benefits.

Most importantly, you’ll find we will work with you to succeed, regardless of the size and scale of your business. Our perspective is interdisciplinary, but our values reflect the universal ideals of respect, fairness, and belief in your business potential. Call us if you have any questions. We’ll listen and provide practical guidance and support.

You can view the OCN 2009 Media Guide Online below: