Only a few more weeks to go then it will be time for Construct Canada and the countdown to the end of the year begins. We will be exhibiting again in same spot as 2009 at booth #3027 December 1st-3rd and handing out our well received “Pin up” calendar that we partnered with Construction Workplace Safety Training owner Bruce Bolduc.
Construction Workplace Safety Training has been a regular contract advertiser in the GTA Construction Report for well over a year now and the opportunity to promote both of our companies took shape over several dinner meetings late last Fall. The idea was to cross promote and generate business for both companies with a unique item for a giveaway. It was well received by the mail patrons and even several women took them for their husbands or guys they worked with in the office. A somewhat Taboo item generated great interest and quick conversation piece with potential clients right on the spot.
Last year at our booth we had two young ladies on site to hand the calendar out to people passing by with copies of our publications, this year will attempt to have an autograph signing session in an effort to engage people at our booth longer then the quick grab and run scenario you sometimes see. We will also be collecting business cards for a door prize that will then help us with follow ups after the show. The autograph signing session will make for a great opportunity to also snap photos for our community news sections.
As with last years show I will generate a report showing costs associated with attending, report on the cost per lead and then tracking through out the year the revenue generated on average per lead generated. Approaching my 4th year in the company and industry, it is becoming harder to measure if a sale is directly linked to just the show or from a previous relationship generated at other events. Regardless the results show that the cost to attend is less then 10% of the revenue generated so it makes sense to be there.
Are you attending Construct Canada this year? Look for your free pass in both the printed issue as well as an electronic form you can download from our online editions at www.cnrgp.com
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