A perfect storm of social marketing happened the first few days of April as I attended the Ontario General Contractors Association (OGCA) Symposium in Blue Mountain which seems to resulting into some clear measureable business results!
The first piece of social marketing came from a posting of Mark Buckshon’s Construction Marketing Ideas Blog with a reference to his trip to Blue Mountain, from his post came a message from rep at a construction management company to check out a project of theirs in the Town of Blue Mountain since we would be in the area. A 10 minute detour resulted with me meeting the site super and tweeting a picture of the project. A quick email follow up to the rep from the construction management rep has resulted in a feature profile for our June issue
As the OGCA Symposium started I was tweeting references to events that were going on, our sponsorship and posting tweets from some of the surroundings. In doing so a quick search resulted with me connecting two separate construction companies one from Niagara and the other from London. Early conversations with both who I was able to meet up with face to face has also lead to some future projects to profile in the upcoming months.
My twitter account is linked to my facebook account so the references to the Town of Blue Mountain project was viewed by one of the sub trades who is working on the project and even bragged about the great work he is doing. Another contact in the safety training field was inquiring if there were any safety trainers as sponsors, in fact there wasn’t so a marketing opportunity is in the works for him for the next OGCA Symposium in 2013.
In all my time of using social networking I have not seen so many messages in result of my postings. The event, the timing and projects all connected with several contacts all at once creating that perfect storm. The unique aspect was the ability for me to make face to face connections with most of those who did reply within hours of the messages. The others I will be meeting with in the next few weeks, social marketing has not replaced the face to face meetings I always have, and in these cases social marketing started the conversations.
