Monday, June 30, 2008

OGCA and iRecycle


Laurent Ho (iRecycle Computers) kicks off a new season of recycling with Clive Thurston and the OGCA.

Now contractors and trades can add a new (almost free) dimension to their recycling with iRecycle Computers; the newest member of the OGCA Partner Program.

Laurent Ho, owner of iRecycle Computers, is willing to go anywhere in Ontario to help you recycle your old electronics. Fully prepared with all the required government certifications, and the ability to issue a Certificate of Recycling, iRecycle Computers has also divided things up into three handy categories.

Green Zone items are laptops, computers, mobile phones and backup power supplies. These are free to dispose of at any iRecycle Computers collection event.

Yellow Zone items are printers and scanners. The have some hazardous materials and are still free to drop off at an iRecycle Computers collection event.

Red Zone items are TVs and the big, bulky computer monitors. These contain hazardous materials like lead and mercury, and there is a charge involved for collecting and disposing of these items.

Visit http://www.irecyclewithogca.com/ today to recycle your old electronic gear. Laurent and the OGCA will be hosting recycling events across Ontario. We look forward to seeing you, and helping you meet the requirements for a Certificate of Recycling.

Friday, June 27, 2008

Green Building Festival


JOIN US AT THE 2008 GREEN BUILDING FESTIVAL

Green Building Festival 2008 is a two day conference and expo highlighting Innovation in green building. Take an in-depth look at the real world impacts of green building, with comprehensive case studies, product analysis, visionary keynotes, and 100 exhibitors with ready-to-market green building solutions.

GBF2008 Features:
Case Studies:
Malmö Bo01, Sweden - Green City of the Future
The Greater Toronto Airport Authority - Eco-Industrial Park
North Toronto C.I.
Factor 9 Home
Levitt Goodman House
Humber Arboretum
Commercialization:
Green Building Incentives
Carbon Benchmarking
Building Commissioning
Building Approaches
Building Information Modeling - Beyond CAD: Software for Sustainable Design
Innovative Building Materials
Biomimicry
Technologies
Glazing
Green Roofs
Bio-Filters
Geo-thermal
Renewables

HOW CAN I PARTICIPATE?

Attend Festival Sessions
The Green Building Festival is renowned for its high quality, in-depth programming designed for building professionals. GBF sessions go beyond theory and emphasize proven performance, measurable results and go-to-market strategies.

Your festival pass includes access to all Green Building Festival Sessions, the Lifetime Achievement Awards reception (September 9th), Breakfast, Lunch and Coffee Breaks and Trade Show access for the day(s) of their pass.

Exhibit at the Trade Show
Be in the center of the action! This year's conference and trade show is expected to be the biggest yet. Last year over 1000 people came through the show and this year promises to be even better. Build you business, and reinforce your reputation as a green building leader. The Green Building Festival audience represent hundreds of leading professionals from all areas of the green building market.

Attend the Trade Show - FREE (September 10th only)
On September 10th, 2008 we open our doors to the Public. Attend the 4th annual Green Building Festival Trade show and discover cutting edge solutions from the world of green building. With approximately 100 exhibitors, visitors can network with industry leaders, learn about green building products and services, and explore the latest in green building innovation. Admission is Free - September 10th Only - Register online to secure your space.
Click here to register

Thursday, June 26, 2008

How do you measure the success of your Marketing and Branding results?


Question:


How do you know if the extra work you are doing that has nothing to do with closing an advertising contract or getting a feature article set up is creating value and return for you and your company?

Answer:


When your relationship to an organization breaks down a persons initial reaction to put up a barrier and say no.

This week I spoke with a general contractor about doing a feature article on a great project that just opened. When I started to talk with him about expanding the article from a small news article to a 2 to 4 page feature article some resistance was given and I backed off a little and started talking about who would read the paper and who I was associated with.

From speaking with him we both realized we were members of the same construction association and further to that he recalled getting a media release recently about our new partnership with the OGCA .


Suddenly barriers were dropped and a relationship started to form. Not bad considering we had never met in person or networked directly. However a relationship was established even before I called, we just had to remind each other.


Will this always be successful, of course not but the chances of me finding more success has increased.


Have you found recent branding or marketing success from your indirect selling efforts? Send me an email at chasemarketing@sympatico.ca and share your stories.

Wednesday, June 25, 2008

Career Opportunities with the Construction News and Report Group of Companies


Associate Publisher -- Ottawa Construction News/Ontario Construction Report

This work is primarily about effective selling -- though the selling process in our business is unconventional in that the biggest sales often require the 'purchaser' to spend no money -- while achieving substantial value/results. You will spend much of your time 'connecting' in the community -- and much on the phone -- tracking down leads, arranging appointments, and selling advertising.


You should be based in the greater Ottawa area. You can work from your own home, as well as our modest offices in the Merivale Industrial Area (it is important to be in the office one or two days a week, for meetings and to connect with the other employees).


Most work is daytime business hours, but you should plan on a few evening events/meetings a month. There is little weekend work. You should have access to your own transportation.
Experience in sales work is useful, but not essential -- we can show you the ropes if you have the right attributes.


If you are interested in this opportunity, please email your resume to greatcareer@cnrgp.com We'll send you a questionnaire which you need to complete to receive further consideration.

Newest Readers Choice Award Sponsor

Caswell Corporate Coaching Company is our newest Award Sponsor for the "Outstanding Customer Service Award" category. We have only 4 Categories Remaining...

Performance Management that Achieves Objectives
At Caswell Corporate Coaching Company (CCCC) we develop performance measures and help with delivery of this critical information throughout the enterprise for our clients. Our particular focus is attaining the right measure. As Bill Caswell says, "Measure the right stuff; people who fit will progress and people who don't will leave". We believe this is the "X-factor" because most organizations do not realize their true potential. For over 10 years, we have focused on how extract and deliver this critical information. Our surprising results speak for themselves.

Dubai 'shape-shifting skyscraper' unveiled



Check out this article posted on CNN.com today about a new skyscraper design which will allow each floor to rotate individually.




(CNN) -- Ambitious plans to build a revolutionary 420-meter shape-shifting skyscraper in Dubai have been unveiled by architects.

The 80-story Dynamic Tower, described as the "world's first building in motion," will also be the first skyscraper constructed from prefabricated units, according to a press statement released by New York-based architect David Fisher's Dynamic Group.

Each floor would be capable of rotating independently, powered by wind turbines fitted between each floor.

"You can adjust the shape the way you like every given moment," Fisher said. "It's not a piece of architecture somebody designed today and that's it. It remains forever. It's designed by life, shaped by time."

Apartments will sell for around $3,000 per square foot, making each unit range in price from about $4 million to $40 million. Work on the tower is due to be completed by 2010, according to Dynamic's Web site.

Fisher said plans to build a second rotating skyscraper in Moscow were at an advanced stage and that the group intended to build a third tower in New York. He said developers and public officials in Canada, Europe and South Korea had also expressed interest in the project.

But some have expressed skepticism. Fisher has never built a skyscraper before. He says he has teamed up with reputed architects and engineers in the United Kingdom and India. Although he has received a development license for construction in Dubai, in the United Arab Emirates, he has not disclosed the site of the building. The Moscow mayor's office said it was looking into the project and a decision had not been made.

Fisher has called prefabricated construction techniques the "future of architecture" and says they will radically transform 4,000-year-old "brick-on-brick" building methods. By using preconstructed parts, Fisher said each story could be built in just seven days, resulting in environmentally cleaner building methods. He said just 600 people on an assembly site and 80 technicians on the construction site would be needed to build the tower -- compared with around 2,000 workers for a traditional project of a comparable scale.

"It is unbelievable that real estate and construction which is the leading sector of the world economy, is also the most primitive, Fisher is quoted as saying on Dynamic's Web site.
"Most workers throughout the world still regularly use trowels that was first used by the Egyptians and then by the Romans. Buildings should not be different than any other product, and from now on they will be manufactured in a production facility."

Dubai is currently experiencing a construction boom with the Burj tower set to claim the title of the world's tallest building when it is completed in 2009. It is already home to the world's largest mall and -- despite being in the Middle East -- it boasts the largest indoor snow park in the world.

Tuesday, June 24, 2008

School is out for summer...

Today was the last day of the school year for my oldest son and in celebration we started the summer off with a campfire in our back yard. It was a good day and nice way to end the evening sitting outside with the family roasting marhmallows.

This morning I attended my sons final school assembly where he was presented with the Citizenship award for his grade one class. The award is given to the student who serves not only his best interests but the interest of his class in creating a great environment for learning. His teacher said that Ethan got along well with all in his class, was a great listener and supportted others ideas. He was great member of his community.

The explanation of what my son had done made me proud. I stepped back for a second and thought, how can I be a great member of my community? Well after getting word this afternoon we are now officially new members of the Niagara Construction Association I asked if I could join the membership community. Joining the association is supported through my employer Mark Buckshon, but taking active roles has never been part of the job description.

I figure I can use my experience of being a member of several asscociations from Niagara to Barrie and interaction with several provincial associations to share some successful strategies I have seen used in other regions. At the same time looking to market the group of newspapers I represent and building new relationships with members of the industry who I profile on a monthly basis is also another positive for becoming involved.

With the summer season here I do not expect my first meeting with the committee to be anytime before September, but I will start keeping track of my ideas. I recommend that you also look at not only joining a local construction association, but also becoming very active with the members. I think the saying is, "It is not what you know that counts the most, it is who you know."

If you want to share your stories on becoming an active member of an association send me an email at chasemarketing@sympatico.ca and tell me about the good and the bad.

Sunday, June 22, 2008

Ontario Construction Report's Readers Choice Awards Nominations



We are now accepting nominations for the Second Annual Ontario Construction Report Readers' Choice Awards.

Please enter your contact info and your picks on our nomination page - Deadline for nominations is November 30th, 2008.

Remember - You can complete as much – or as little – of this form as you wish (for example, you may not wish to nominate someone in each category, or you may lack some information requested) Don’t worry. We will research to fill in the gaps.

Thank you to everyone who provided feedback on our awards this year. We have taken all your suggestions into considerration, and are happy to announce that we have added 7 Brand New Award Categories for the 2008-09 Awards.

To make your nominations click the following link:

https://constructionnrhroup.wufoo.com/forms/readers-choice-nominations

This year we are launching sponsorship of our awards and have 5 categories left to fill. If you are interested in learning more about sponsoring an award category send me an email at chasemarketing@sympatico.ca

As a sponsor of an award category you will receive the following for a modest sponsorship fee:

1) Company/Association Logo and Name to appear on all print ads and posters
2) Company/Association Logo and Name to appear on the awards for the winner and finalists for your category
3) Free ad in any feature articles we do on winner and finalists for your category
4) Ability to provide marketing materials to all winners and finalists for all categories

Stay tuned for further updates in the next two weeks.

Saturday, June 21, 2008

June Publishers View Point


It has been a busy month and it is hard to believe the summer is fast approaching. No time to slow down, as the next few months are shaping up to be my busiest yet.

I will be attending the Canada Green Building Councils (CAGBC) Shifting into the Mainstream Summit at the Metro Toronto Convention Centre June 11-12 which looks like it is going to be a great event. The relationship with CAGBC started off as a simple conversation last year and grew into media sponsorship the past few months. We have provided extensive coverage of the green initiatives and products and have built a new relationship for this Fall with the 2008 Green Building Festival.

The Green Building Festival is a two day conference and expo highlighting the best and brightest in green building innovation. Take an in-depth look at the real world impacts of green building, with comprehensive case studies, product analysis, visionary keynotes, and 100 exhibitors with ready-to-market green building solutions 2007 cemented the Green Building Festival as the premier annual Green Building event in Canada. We are proud to be official media sponsors of the 4th Annual event.

Next up this summer is our local news coverage expanding to Barrie with the Construction Association and great profile running in our July issue. Earlier in May I had a chance to travel to a members dinner at the Robert Simpson Brewery and meet some interesting people and share some great beer, no only if I can find it at a local retailer here in Niagara.

Make sure you stop by our booth at the MTCC June 11-12 and if you are from the Barrie area make sure to send me news of your events and projects so we can cover them in the new Barrie local construction news section.

May Publishers View Point





In April I had my first opportunity to attend the IAPA Health and Safety Trade Show in Toronto at the Metro Toronto Convention Centre April 21st and 22nd. This was a different venue then I would normally attend such as Construct Canada with contractors and service providers to the construction industry, but I found the whole experience to be worthwhile.

The Health and Safety Show offered many different types of exhibitors to help make construction work a safer job. Exhibitors from WSIB to Acklands Grainger showed a wide spectrum of equipment, accessories and awareness. I was impressed with the traffic flow of people through the show and the diversity of those attending from contractors, developers and safety committee members even from Kraft Canada.

Like all trade shows and events I attend the first question I got in our weekly marketing call was, “What is the value we got from attending?” As with most shows I came away with leads from across Ontario, Canada and even North Carolina. Some of the leads were for advertising, news coverage and feature articles. I have set an internal target to generate a certain amount of revenue that should be easily obtained to warrant us attending again in 2009.

The biggest thing I worked on while at the show was increasing brand awareness of the Construction News and Report Group. A few people asked me why I would be there and I simply answered, “The show is about creating awareness and a safer construction site, our readers are the ones who work on the sites.”

With all the attention WSIB has raised this year with their provocative ads and the feedback from all the associations functions staff across the province have attended we have now made Health and Safety a regular theme in our schedule each year. I will also be working on setting up a regularly occurring Health and Safety Column and for this to work I will be looking for sponsors and contributors of stories and guest columns. If you have an idea to share or would like to sponsor the column please send me an email.

Friday, June 20, 2008

Pictures of the Week

Calamity Lightning streaks through the skies over the Silvi Concrete factory in Downingtown, Pennsylvania.


Tuesday, June 17, 2008

The hunt for a new driveway....


I have started my quest into the realm of locating a residential paving contractor today to replace my old driveway. Now when I use the term old I am guessing the front portion which is concrete is roughly 30 plus years old (I will find out when it is taken out) and the back portion which is asphalt isat least 20 years old.


The quotes so far differ by $1000 and what is needed.


The first estimate the guy tried to tell me my windows were the same height as the side walk so he would have to put in windows wells at $300 a piece even though there is a 6 inch difference in height/the grade (I measured using my laser level nd a broom handle). He also said I would need 12 inches of gravel for the entire driveway even the section that serves only as a walk way. Now I asked why would he need to put 12 inches in the front where the concrete pad is since there should already be gravel there (The pad is cracked but has not shifted much) and he said they have to dig it out so they can match the stone. I almost snorted trying to contain my laughter. No terms of payment were discussed or when he could get the project done, he simply said call me.


Second estimate was more reasonable and actually listened to what I had to say. He told me I would need 10 inches of gravel and no window wells because there was enough of a grade. When I asked about not needing so muh gravel at the side of my house since it would only be used as a walkway he shaved a $100 off the price. He told me he could get started in 2 weeks.


The third estimate was the best so far for information shared and price. He addressed right off the start the fact that I would not need gravel under the concrete and if there were any uneven areas he could fill it in. He also suggested that for the side of the house since it is only a walkway I could get away with as low as 5 inches of gravel, but he recommends 8 inches. He said they asked for a $200 deposit and that they are booking 5 weeks out currently.


I have two more appointments this week and will review all the quotes and make the final decision. In the past when I have had things to get replaced around the house like the furnance, windows or central air, I always liked to get 4 to 5 quotes and my final decisions did not always go with the least expensive, I looked for the following:


- Knowledge of contractor

- Promptness for being at appointment on time

- Detailed quotes

- References available

- Appearance (Not looking for a super model, but cleanliness and state of vehicle says alot about a persons character).

- Price


I will keep you posted on what I end up doing and who I go with. If they do a good enough job I will offer them a free ads in one our papers.


If you have recently had a new driveway put in, share your story with me. Send me an email at chasemarketing@sympatico.ca

New Partnership with the OGCA





The Ontario General Contractors’ Association (OGCA) has signed an agreement with the Construction News and Report Group, providing members with a free subscription to one of three Ontario regional construction publications. Members can also request additional subscriptions/editions at highly discounted rates.


OGCA members can select Ottawa Construction News (serving eastern Ontario), the GTA Construction Report (serving the GTA and southern/western Ontario) or Northern Ontario Construction News. They will also receive Ontario Construction Report.


“The publishers have focused on issues of interest and relevance to OGCA members – working with us on priorities such as improved contracting practices, better relationships with other stakeholders, and improving ethical standards within the industry,” said OGCA President Clive Thurston.


In addition to the free subscriptions, members can elect to receive the other regional publications, or obtain additional copies for employees at a discounted rate of $18.00 per publication. “These additional copies will add to your depth of knowledge and understanding of industry issues, and allow your employees perhaps working at different sites and offices to remain informed about issues and opportunities,” says Mark Buckshon, President of the Construction News and Report Group of Companies. “Your executives and business development staff will especially find useful leads and opportunities within the pages.”


For more information, please email subscriptions@cnrgp.com or phone Amanda Arthurs 888-432-3555 ext 114.

Saturday, June 14, 2008

Bloggers learn to avoid lawsuits


CHICAGO, Illinois (AP) -- Miami real estate agent Lucas Lechuga began blogging to share his knowledge of the local market. He didn't bargain for a $25 million defamation lawsuit when he wrote that a Miami developer had gone bankrupt decades ago.


In Lake Geneva, Wisconsin, commodities trader Gary Millitte registered the Internet domain name LakeGenevaNews.com eight years ago, but is so worried about the legal boundaries of writing online that he still hasn't started the ultra-local news site.


Non-journalists entering the world of blogs, online feedback forums, online videos and news Web sites provide information that newspapers and other media can't or don't. But many are now turning to professional journalists for help with dilemmas they're facing: When is something libelous? What's the difference between opinion and news? And how do you find public documents?


About a dozen would-be reporters navigated the basics of journalism at a recent training offered by the Society of Professional Journalists in Chicago. The group plans similar seminars this month in Greensboro, North Carolina and Los Angeles, California. Lechuga, who didn't attend the training, said it would have been a good idea. Having jumped into the world of online publishing with a finance degree, he said the claims against him -- which are still pending -- arose from a question of semantics, and he would have chose his words differently if he had a second chance.


"It would definitely have been something that would be worthwhile and I'd (have) been able to prevent this," said Lechuga.


Roy Peter Clark, a senior scholar at the Poynter Institute in St. Petersburg, Florida, which supports working journalists, praised the effort to offer training to so-called citizen journalists.
"I think that what we're moving toward is some kind of positioning between amateur and professional," Clark said.


Amateurs have long contributed to professional news reports, including the film of John F. Kennedy's assassination and photos from the Virginia Tech massacre last year, Hurricane Katrina in 2005 and the tsunami in Southeast Asia in 2004, Clark said.


Now, many distribute their content on their own, and some have gotten into trouble, said Clint Brewer, the national president of SPJ.


Geoff Dougherty, editor of the Web site ChiTownDailyNews.org and a presenter at the SPJ program, is trying to prevent that by offering his reporters online training. With a $340,000 Knight News Challenge, he's creating a team of 77 to report on the smallest of meetings in every city neighborhood -- gatherings that mainstream news organizations don't cover.


"I see us in five years as the go-to source for Chicago news," said Dougherty. "It's a big goal."
Robert Cox, president of the Media Bloggers Association, said more than 100 judgments valued at $17 million have been handed down against bloggers over the last three years -- about 60 percent for defamation, 25 percent for copyright infringement and 10 percent involving privacy.
"It's the tip of the iceberg," Cox said. "Bloggers are being asked to write checks. The threats against bloggers are very real. The costs are very real."


Other groups offer help, including NowPublic.com -- a site that gathers photos, video and news tips from the public and distributes them to news organizations, including The Associated Press. NowPublic, funded with venture capital, offers resources for contributors and helps them learn to police themselves, said co-founder Michael Tippett.


"A lot of our members are aspiring journalists," Tippett said. "They'll get half of it right. We'll push them to getting all of it right."


MJ Tam, who has blogged about motherhood for eight years and attended the Chicago workshop, said she worried about how far she could go in rating baby products.
"I just want to make sure I'm doing the right thing," said Tam. "How far can I take criticism? What's considered libel? I need those basics."

Friday, June 13, 2008

NCA 27th Annual Golf Tournament Sponsors


We are now Silver Sponsors of the NCA 27th Annual Golf Tournament. You can sign up by following this link:http://www.niagaraconstruction.org/pdf%20files/2008_Golf.pdf


Niagara Construction Association’s Annual Golf Tournament will once again be held at one of the
most prestigious golf facilities in the area, Legends on the Niagara. This year’s tournament is scheduled for Wed., August 13th, 2008.



Build for Gildas

You don’t need a hammer to be a part of the 2008 Build for Gilda’s. Your donations will help increase the overall amount of money raised by the construction and sale of a new home.
On June 20, 2008, countless professionals from the Greater Barrie Home Builders Association (GBHBA) and the Barrie Construction Association (BCA ) will donate their time to build a home in three days. All proceeds from the sale of that home, and from your donations, will benefit Gilda’s Club of Barrie.

Give generously through PayPal to help lay a strong foundation for the build. Charitable receipts will be issued through Gilda’s Club of Barrie by year end 2008.

To make a donation follow the link: http://www.gbhba.on.ca/page/PAYPAL.html

Tuesday, June 10, 2008

"BRAND" new mistakes...



This past week the CBC made one of its biggest mistakes in coverage of our national sport hockey.


The mistake was the decision to go in a new direction with the our beloved "Hockey Theme Song" our unofficial national anthem with a yet untested or unheard new theme music starting this Fall with coverage of the NHL. Did CBC not learn anything when Coca Cola came out with "NEW Coke" back in the 80's. If it ain't broke, why fix it? Coke learned after losing lots of market share to Pepsi to come back with Coca Cola Classic, CBC on the other hand can not learn from this mistake, someone else recognizing the power of the song and the impact on their brand has stepped in.


Today it was announced that CTV Inc has acquired all rights to 'The Hockey Theme' in perpetuity, preserving the song's legacy and ensuring it will be heard on national television for years to come. 'The Hockey Theme' song will now live on CTV Inc. properties TSN, RDS and across Canada on CTV during coverage of the upcoming Vancouver 2010 Olympics as outlined below.


When you mess with your brand or want to make changes it only makes sense to test and slowly introduce a big change like this. CBC will have to work hard to keep hold of it's hockey audience that CTV and their partnership with TSN and RDS will surely gain by having the familiar music playing at the start of every NHL and Olympic game they cover.


I know this Fall no matter how great the new song CBC has cued to go there will be backlash. Imagine wanting to go see The Tragically Hip in concert and it turns out the New Kids on the Block are playing, it just is not the same.


I have my back up plan in place with a recorded version of the "Hockey Theme" song cued to play while I mute my TV when watching CBC, or better yet I will just want for coverage on TSN.


Have you made or thought of any "BRAND" changes, what have you done to test r what experiences have you encountered?


Send me your information to chasemarketing@smpatico.ca

Just who is this 'Stephen Colbert' character?

NEW YORK (AP) -- The walls of "The Colbert Report" studio are plastered with letters and artwork of the show's fearless leader submitted by loyal fans. In one painted portrait, Stephen Colbert, astride a horse, is substituted for George Washington.


Outside Colbert's office sits a brand new GPS system, which he had pleaded for on the show just days earlier. A publicist shrugs, "Ask and you shall receive."


Inside, Colbert's desk is surrounded by leftover props and gifts from guests -- a veritable record of the absurdity he's created from this place Jon Stewart calls "bizarro world."

This is where Colbert and his staff hatch plans for where they might next fling their bloviating, perpetually suit-clad creation. Like a malfunctioning heat-seeking missile, he might go anywhere.

Colbert may inject his character into politics and media, just as he might wind up in the Smithsonian or Canadian junior league hockey. He's created a kind of satire in action, teetering between his self-made universe and an often equally absurd real world. It's a constant balancing act that last year nearly had him on the road to the White House.

"The Report" (pronounced, of course, "re-pore," as the last name of the host is pronounced "Col-bear") recently aired its 400th episode. On June 16, he will stroll into the Waldorf-Astoria and accept the prestigious Peabody Award for his show.

Colbert says he also expects to play the role of "kingmaker" in this year's election. The race has already been swayed by "Saturday Night Live" (whose debate parody altered how the press covered Barack Obama), but the comedy of Colbert has a different effect.

In his hall of mirrors, reflections may be distorted, but never unflattering. A study has even shown that his self-declared "Colbert bump," an upswing in popularity for a politician after appearing on the show, is largely factual.

The presidential candidates have already had to reconcile themselves to dealing with Colbert, and the presumptive nominees -- Obama and John McCain -- would be wise to play along.
That's because Colbert doesn't demand a particular agenda of anyone, only the tacit, wink-wink acknowledgment that most any agenda -- and all the image-conscious apparatus behind it -- is a bit absurd, don't you think?

His particular talent is in blurring reality while at the same time illuminating it. In a world where kids on MySpace trumpet a cult of personality just as politicians do on the stump, his act has larger reverberations. We all have a truthiness.

Hastily finishing a sandwich at his desk, Colbert is busy. Lining the wall to his right are index cards of segments that may or may not make the week's shows.
"Mostly I know what I'm doing today and tomorrow and have an idea about the day after that," he says. "And tomorrow might change and I'm not sure about tonight."

On this day, Colbert has already conferred with his executive producer Alison Silverman and co-executive producer Rich Dahm and discussed the current news with head writer Tom Purcell. They'll soon have what Colbert calls "a bake-off" to decide what makes the show.
"The Colbert Report" has been working this way, more or less, since it debuted on October 17, 2005. The show began with what might still be its biggest success -- the coining of the term"truthiness." The term, which means a truth one feels in the gut rather than learns in books, was a home run in the first at bat that Colbert calls the "thesis statement" to everything that's followed.

"The Report" was then seen (and largely still is) as a parody of Bill O'Reilly's "The O'Reilly Factor" on Fox. While that was indeed the inspiration -- a satire of conservative political punditry -- anyone who's watched the show consistently knows that its tentacles of farce reach far beyond any simple spoof.

"People say, 'Aren't you going to be sad when Bush goes?' " says Colbert. "No. The show is not about that. The show is not about O'Reilly. The show is not about the shout fest. The show is about what is behind those things, which is: What I say is reality. And that never ends. Every politician is going to want to enforce that, or every person in Hollywood -- every person."
The 43-year-old Colbert grew up in Charleston, South Carolina, the youngest of 11 children in a Catholic family. In 1974, his father and two of his brothers were killed in an airline crash. His mother, Lorna, recently said of her son on South Carolina public television network ETV, "I can never nail him down as to exactly what he is" -- which makes you wonder what hope the rest of us have.

The young Colbert's fondness of science fiction and fantasy -- "Dungeons & Dragons," "Lord of the Rings" -- is easily apparent on "The Report," where the serialized sci-fi story of his intergalactic alter-ego Tek Jansen plays out. One of Colbert's prized possessions -- which he gleefully brandishes -- is Anduril, the sword from "The Lord of the Rings" films, theatrically bestowed to him by Viggo Mortensen on the show.

After studying acting at Northwestern University, Colbert joined Chicago's revered improv troupe, Second City. Comedian Robert Smigel was blown away by Colbert on a night when he was just an understudy, and hired him for his first TV gig on "The Dana Carvey Show."
"I didn't really think it was possible, to be honest with you," says Smigel of Colbert's one-man show. "He's a force of nature. I don't know who works harder than that guy."

Colbert voices Ace in Smigel's famed "Ambiguously Gay Duo" animated sketch, and Smigel's comment on the role is symbolic: "He was born to play a cartoon super hero, not a real one."
With collaborators Amy Sedaris and Paul Dinello, he moved to New York to make the short-lived Comedy Central sketch show "Exit 57," and later, the series (and movie) "Strangers with Candy."

In his nearly decade-long tenure, Colbert became a standout correspondent on "The Daily Show," and "The Report" was spun-off by Stewart's company, Busboy Productions.
"Stephen has such encyclopedic knowledge and I figured using himself as the foundation of a character like that, there was no question he could do this every day," says Stewart. "He was just ready. He wears that character so perfectly."
Colbert, who is more at ease in a sweatshirt, agrees: "I just look like a suit, which is the best part. The best part is, boy, do I look the part."
So far, Obama has appeared on "The Report" via satellite (Clinton made a quick cameo), but McCain hasn't yet stopped by. His preferred Comedy Central visit is "The Daily Show," where he's guested 10 times.

A politician's appearance to "The Report" certainly comes with risks. In a sit-down interview, Colbert memorably -- and in a keen journalistic fashion -- asked Georgia Congressman Lynn Westmoreland, who had lobbied for the Ten Commandments to be displayed in government buildings, to name them. Westmoreland managed only two and got one wrong, while Colbert sat patiently counting.

Another sly comment came during the writers strike, when Comedy Central's parent company, Viacom Inc., pushed "The Daily Show" and "The Report" back into production without writers. Colbert, desperate for material, rebroadcast an interview with CNN pundit Lou Dobbs, renown for his tough stance on immigration. Dobbs' segment aired exactly as it had months earlier, but Colbert's side was redone with him dressed as "Estaban Colberto," a Spanish-speaking, mustachioed alter-ego (yes, alter-egos can have their own alter-egos). Estaban arrived at the interview by creeping under a chicken-wire fence.

Still, few lose when they enter Colbert World. Former Arkansas governor Mike Huckabee's unlikely rise late in the Republican primaries might be partly attributed to appearances on "The Report." Though viewership for the program is relatively small (it draws around 1.2 million nightly on average), Huckabee showed himself to have a better sense of humor than his competitors.

A study conducted by political scientist James Fowler of the University of California found that politicians often receive a slight uptick in donations following guest appearances on the show.
Former New York governor Eliot Spitzer appeared on the show several times, including one visit that records show came just minutes before he telephoned to schedule a meeting with a prostitute. Colbert later joked that his "whore-dar" wasn't functioning properly. Spitzer had been a guest for one of the show's most memorable episodes: a surreal guitar "shred-off" complete with a cameo from Henry Kissinger. How Colbert views having who many consider a war criminal on the show is reflective of his politics: humor trumps all else. After Kissinger's appearance on the show, Colbert wrote him, thanking him for being such a good sport. "Thank you for lending us your dignity because it was the source of our comedy," he wrote.

Colbert explains: "We do the same thing for the candidates. They're all invited and they all understand -- I hope they understand -- we really are a comedy show. There's opportunity for everyone to have a good time here."
What's separated "The Report" from other political (or not) comedy, is how Colbert uses reality as mere fodder for his absurdist humor. There's no question that he's best when right in the mix: on the campaign trail in Philadelphia, at the White House Correspondents' Dinner, causing havoc in South Carolina. The presidential run was the comedian's ultimate attempt to inject himself into the news, and many pundits and politicians resented the mockery -- especially since Colbert was polling ahead of half the Democratic field. Eventually, party officials voted to keep him off the ballot, claiming he was a distraction.
"When a fictional person declares something news, is it responsible for you to agree? Isn't that interesting?" wonders Colbert. "But so many real people declare fictional news and the press agrees. For instance, the surge is a success, don't you think?"

Does it scare Colbert that a fake person can be taken so seriously? "It does not scare me at all because I don't take myself seriously," he says. "My character wants to do these things. We're making jokes. We never stop making jokes."

On camera, his devotion to staying in character is total, but off-camera he's himself: intelligent, relaxed and quick to laugh. Before taping episodes, he asks the studio audience if anyone has any questions "to humanize me before I say horrible things." He begins every interview by telling his guest that his character is "an idiot" and to "disabuse me of my ignorance."

"The Report" may exist in relation to "The Daily Show," but the difference between the programs is huge. "The Daily Show" has a clear ideological point of view, commenting from the outside, whereas Colbert is a mock-insider. It's no coincidence that when the two do a split-screen hand-off at the end of "The Daily Show," Stewart is always the straight man.
"Jon Stewart can say he doesn't influence all he wants, but you know what? I'll take up that mantle. I'll pick up that sword," Colbert says archly. "That's the big difference between my character and Jon's persona. Jon would demur that responsibility, but my character gets right at the head of the lynch mob and he goes like, 'Let's go get the monster in the tower!' "

Many of the show's greatest hits have been entirely apolitical, like the "meta-free-phor-all" with Sean Penn, or singing "Go Down Moses" with civil rights activist and politician Andrew Young, author Malcolm Gladwell and the Harlem Gospel Choir. After such shows, Colbert likes to sarcastically announce to his staff: "Remember, it's just like O'Reilly!"

Since falling while running around his "C"-shaped desk and breaking his wrist, he's advocated "wrist awareness" by selling "WristStrong" bracelets. All proceeds go to the Yellow Ribbon Fund to assist injured service members and their families.

When asked how long he plans to keep wearing the band and stick with the joke, Colbert turned more serious than at any other point in the conversation. He replied firmly, "Not until the war is over."

That's about as close as Colbert comes to any kind of political statement. His interests are in people and in comedy.

"It is a sketch comedy show," he says. "So far, it's a 2 1/2-year sketch. I think of the entire show as a single scene. I'm just working on an 84-hour comedy project, and that's how we think of it."
In such a comedy project, Colbert compares himself to a "wind-up toy." Unable to plan ahead, he must always react to the news, to the initiations of his devoted audience and to his reflection in the media.

"I am not a passive verb," he says. "This is first person, present tense, at all times. I am a verb. As Buckminster Fuller said, 'I seem to be a verb.' The show is present tense, present active. We're not passive, we don't observe. We set the news agenda. We create the news. We throw the pebble of the show into reality and we report on our own ripples."

It's a clearly frantic, near-insane job ("I'm tired all the time," he admits) and one can't help but wonder how much longer Colbert -- who lives with his wife and three kids in Montclair, New Jersey -- can keep it up.

When asked this, he puts his head down and is silent for a full 20 seconds. He finally breaks the quiet, "The short answer is, I don't know. The facile answer but maybe the true answer is, as long as it's fun."

For now, the circus goes on. Backstage at the Philadelphia shows, the surrealism was in full force.
Ralph Archbold, a Ben Franklin impersonator (and therefore a man simpatico with Colbert in leading a dual life), was blown away that Colbert knew the history of the Star Spangled Banner, which was written as a poem at the tail end of the War of 1812. "How many people in showbiz know that?" he wonders.

Watching from the wings, R&B singer John Legend -- who had just sang the Star Spangled Banner with Colbert -- marveled at the comedian. Like Archbold, he gives him credit for his skill in a craft not his own: "He can sing. He really can sing."

It becomes apparent how welcoming and joyful Colbert's act is. Grammy-winner, historical impersonator; Democrat, Republican. Colbert will make a mockery of you, but you'll love every minute of it.

Monday, June 9, 2008

Off to the Summit I go...


I am just packing up my final items for our display booth at the Canada Green Building Council's Shifting into the Mainstream Summit starting early Wednesday Morning. I will be using our new trade show displays which we got through http://www.ecsigns.ca/ They are great to work with and turned the displays around within 7 business days.
While at the Summit I will be partnered up with a rep from Tree Canada who we work with on a monthly basis planting a tree for each advertiser in our papers. I also hope to meet up with a representative from the 2008 Green Building Festival (We are the media sponsor for that this Fall).
My goal while at the summit is to not only display our products and the coverage of the event but also network and build relationships. If you are going to the event please stop by our booth.
The summit – taking place on June 11-12, 2008 at the Metro Toronto Convention Centre – will attract over 1,000 professionals from across all sectors of the building industry including:

real estate owners, managers, tenants and brokers
development industry
retail, construction and product manufacturers
architects, designers and other professional firms
financiers and support services
utility providers
academics, researchers and policy advisors
non-profit and industry/standards associations that share an interest in green buildings and communities


The CaGBC is committed to delivering a delegate experience featuring:

front-line access to green building leaders and their experience with the coast-to-coast pilot projects, first demonstration of the certification attainment processes for the next generation of LEED Canada, insight on economic opportunities and challenges of green buildings, and inspiration and support for a broad market adoption of a national buildings-centric climate change strategy

Sunday, June 8, 2008

Thursday, June 5, 2008

Help Wanted - Here we grow again!

Here is a post on a new job opening we have for our Ottawa office, click the title of the post for complete details:

Help Wanted: Reporter (editor - trade newspapers)
Terms of Employment: Permanent, Full Time, Day, Evening
Salary: $35,000.00 to $40,000.00 Yearly for 40 hours per week
Anticipated Start Date: As soon as possible
Location: Ottawa West, Ontario (1 vacancy)


Type of Writing: Editorial, Commentary, Analysis, Regular column or feature, Information literature, Press releases, Headlines or captions
Fields: Finance or investment, Economy, Labour, Police and courts, Provincial affairs, Civic or municipal affairs, News items

Essential Skills: Reading text, Document use, Numeracy, Writing, Oral communication, Working with others, Problem solving, Decision making, Critical thinking, Job task planning and organizing, Significant use of memory, Finding information, Computer use, Continuous learning
Other Information: Write,edit content for construction trade publications. Co-ordinate freelance writers, oversee production. Some evening work, much independence, responsibility. Ideal career-entry opportunity.


How to Apply:

By E-mail: buckshon@magma.ca
Online: http://constructionpublishing.blogspot.com/
Business Profile: Publisher of regional construction trade newspapers and web sites in Canada and the U.S.

Tuesday, June 3, 2008

Proud Sponsors of 8th Annual Awards Gala


We are proud to announce we are Media Sponsors of the 8th Annual Wood WORKS! Awards Gala - November 12th -Toronto Congress Centre, Toronto, ON.

You can also see us November 13th at the Wood Solutions Fair - Toronto Congress Centre, Toronto, ON.

More details to follow to nominate your company for their awards..

2007 Canadian Idol Winner, Brian Melo will be LIVIN’ IT up in St.Catharines June 27th.

FOR IMMEDIATE RELEASE - Attention Entertainment and Music Editors

2007 Canadian Idol Winner, Brian Melo will be LIVIN’ IT up in St.Catharines June 27th.

GONZ PRODUCTIONS Proudly Presents Friday June 27th, 2008 Canadian Idol 2007 winner “ Brian Melo LIVE” in St.Catharines at the Red Hot Chili Pepper for an All ages/licensed event.

Brian’s debut album LIVIN’ IT is a logical progression in his lifelong dream to become a songwriter and performer. From cozy family campfire sing-a-longs to his brothers’ Portuguese wedding band, high school choirs and performing with his own band Stoked, Brian has been on track to fulfill that dream. Winning Canadian Idol 2007 shifted his journey into high gear. After Brian put his Canadian Idol win in perspective he was humbled to recall… “6 months ago I was just a regular guy and no one knew my name. Now all of Canada knows my name! I am still a regular guy, just one who is signed to a major label. I’m living my dream.”Hence the title of Melo’s debut LIVIN’ IT on SONY BMG (MUSIC) CANADA INC. released November 27, 2007. LIVIN’ IT includes 12 infectious tracks showcasing Melo’s powerful, distinctive vocals and songwriting skills. The Hamilton native knows that his city does not suffer fools and has recorded a top shelf collection of songs that will let not only Hamilton, but the rest of Canada know, he has arrived. LIVIN’ IT shows that he’s as comfortable with a hit pop song like “All I Ever Wanted” as with the rocker “Shine” or the beautiful acoustic “Emily”. Brian will now take his 12 new songs from LIVIN’ IT and hit the road giving back to the people who have been a source of his motivation and pride.“That’s what it’s all about. Performing on stage is where I am at home! I give every ounce of heart and soul that I have to the fans. They’ve paid a lot of money for their ticket, so I’ve got to make sure that I earn it.”

Doors Open at 7:30 pm with the following sets:
8:15 – 8:45 As Above so Below www.myspace.com/assb
9:15 – 9:45 Cody Elliott http://www.myspace.com/codyelliottmusic
10:15 – 11:15 Brian Melo www.brianmelo.com

Purchase Tickets online $10 advance($15 at the door)
http://www.ticketbreak.com/event_details/2221/?aff=48739

For additional ticket information visit: www.gonzproductions.com or contact Jason Dileo President Gonz Productions, phone (905) 905-931-8492, email jasondileo@cogeco.ca

To promote your company or products at a Gonz Productions event please contact Chase at chasemarketing@sympatico.ca


Monday, June 2, 2008

100% Canadian Made


There is a saying, "As American as Apple Pie." I prefer, "As Canadian as Don Cherry."
I was talking with a company about doing a profile on them for the Ontario Constrcution Report last week and they said they had been hassled by a company based out of Texas to do this. They decided against doing the profile because the company was being very aggressive in there approach.
I offered the following information, "The great thing about our paper is that its 100% Canadian made. Our staff and the printers are located in Ontario and are also members of some of the same associations."
I went on to explain that I understand the importance of relationships not only through networking with association events but also the value of a great group of trades and suppliers. As a fellow member of the Canadian Construction Association I also explainged that membership is not guaranteed and if our practises were similar to that of the company in Texas we would not be members.
The contact is going to let things cool down at the office and will present my offer later this month and I will see how things progress.
What are your thoughts about choosing Made in Canada vs. going outside? Send me an email at chasemarketing@sympatico.ca and share your thoughts.

Sunday, June 1, 2008

Tree Canada Presentation to Howard Johnson Toronto East


Frank GamezExtended Stay Coordinator, Howard Johnson Toronto East receives a Tree Canada certificate from Chase. The Ontario Construction Report plants a tree for every advertiser in every issue -- meaning the Construction News and Report Group of Companies plants 70 trees for every 11 trees it consumes.