Monday, May 26, 2008

Tracking Value for your client - Part 3 The Final Frontier?

Two months ago this journey started with Howard Johnson asking the question "How can you show me value for my advertising dollars?"

The answer seemed very hard at first but now after working with the client for two months and getting them to renew their contract with a 25% increase in what they were spending, the answer is simple.What is the answer? Build a relationship with your client. No matter how big or small the contract is, sometimes the easist thing to do in helping show value is to first put a face to the voice you have been talking with on the phone.

Now the relationship was not the only thing we worked one we also incoporated the following:

- Exclusively monthly contest for our readers who sign up for the Howard Johnson's monthly newsletter - Free night stay for two including breakfast

- Howard Johnson is providing 15 one night stays for two for our Readers Choice Award

- Promoted them in our network of blogs with articles as well as ad placement for a month.

This challenge has served as a bit of a wake up call for what we do for all our advertisers and clients and has become the challenge to everyone in the Client Services department- Get out in your community! Do not just be the person calling about advertising but call to find out what events, news and annoucements we can cover.

Here is the recap of the current Howard Johnson Toronto East promotion we are offering as well as how to enter the contest for a free night stay:

Only $ 59.00/room/night (for a minimum of 7 nights stay) (Taxes Included for monthly stays) PROVIDE PROMOTION CODE WITH RESERVATION: GTACR2008

Free Breakfast, Local calls, Parking, Wireless Internet in all rooms, Cable & TMN Movies, Indoor pool, Fridge & Microwave On Site Restaurant, Gift Shop

Special contest
You can enter the exclusive monthly contest and have the opportunity to win a free night's accommodation for two (with breakfast) just for requesting our free electronic newsletter. To enter, go to and enter in the comments section (GTACRCONTEST).

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