Starting with the August issue of the GTA Construction Report you will notice a change to the cover. The GTA logo has been updated to include a new banner that reads:
Serving Barrie ~ Greater Toronto Area ~ Hamilton- Halton ~Niagara
Why such a small change?
The change is actually a large one that has developed over the past two years with the expansion the paper beyond one city (Toronto) to encompass a larger region. Coverage each month touches on the construction industry of each city from news to features.
Why did we not change the name?
Well after more then 10 years of publishing the name is pretty well recognized. The practise of covering news and stories outside the area was gradually accepted by the companies and people we interviewed. It naturally progressed to a regional title based on where our readers were travelling to do jobs and business. The GTA Construction Report has moved with them.
What is the advantage of a more regional focus?
For readers they get a larger view of the industry and great access to new and potential projects. For our featured companies and advertisers they gain a larger audience for people to notice the work they do and generate new business. The past year as we hit the economic down turn our readers in the construction industry also became in part more regionally focused with their businesses by travelling a little further to bid on jobs and expand there market share. We simply were there with them.
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