Inspired by the landscape around Little Cauchon Lake in eastern Algonquin Park, this picture of a solitary jack pine painted by Tom Thomson (1916-17) takes on new meaning in this ad running in our papers in June posted by Tree Canada.
Back in November 2007 the Construction News and Report Group of Companies established a strategic alliance where we would plant a tree for every ad that ran in our papers monthly. What does that mean? Well each month we consume roughly 10-12 trees to produce our papers, we plant anywhere from 100- 120 plus each month. We are the first newspaper to plant more tree then we consume, a small thing to help make our products greener.
What are you doing to make your brand greener? Contact me at chasemarketing@sympatico.ca to share your ideas and experiences.
No comments:
Post a Comment