Working for the Construction News and Report Group we obviously cover many areas and are members of many associations. This past week I had our member logos reworked for myself covering the Nigara Region to Barrie and Leslie our Client Services Rep for Northern Ontario covering Sault Ste Marie to Thunder Bay.
Using the association logos you are a member of in situations such as emails, business cards and print advertising helps provide you some instant recognition based on the strength of the brand of the association.
This past week we submitted our membership for the Barrie Construction Association and will be starting off more coverage in that area with a profile on the BCA in our July paper.
Let me know if you are currently a member of a group pr asscociation and how you are effectively using their logos in your marketing and branding exercises.
Contact me at chasemarketing@sympatico.ca
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