This year I was able to set up a Media Sponsorship with the Canadian Green Building Council of Canada to help promote the first ever Shifting into the Mainstream Summit in Toronto June 11-12. The reason I wanted the sponsorship relationship was to help expand the awareness of our mission to become a greener company not only in practise of the relationship with have with Tree Canada and planting a tree forevery advertiser but also in our coverage.
During the two day event I will be set up in the MTCC and have extended an invitation for Tree Canada to also attend and strengthen our relationship by marketing together. The other bonus is having an additonal person to help with the staffing of the booth to allow for me to meet with potential advertising clients or companies regarding feature articles.
The bonus of being a sponsor is the ability to associate our brand image with a worthwhile event. The best advantage of being a sponsor though is the chance to elevate our brand with the other sponsors who could be more recognizable, respected and who have larger audiences(deeper pockets for marketing) then we do.
Currently I have three other media proposals in the works for other events to also help increase our brand awareness but to also ensure we ar getting our papers in the hands of our target audiance.
Come check us out at the Shifting into the Mainstream Summit and pick up a copy of a special feature on the event we are doing.
chasemarketing@sympatico.ca
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