Use of email marketing...

I had an email sent today to the members of the Canadian Farm Builders Association to serve two purposes:

1) Share the existing features we have done this year on the award winners with all the members in hope to generate a few leads on other projects and companies.

2) To make sure all the members were getting their subscripions to one of our regional papers as promised when we did the CFBA feature back in March of this year.

The service we used to send the email was Constant Contact which allows you to upload your email databases and manage them all online. The functions allow people to Opt out of your emails, provide updates to their email information, share and in return have people sign up and also send email to large distibution lists without getting your ISP shutting down your email.

On a funny note I had my email acount shut down twice last week. Once for sending an email out to a lst of 250 members exceeding my daily limit and the second within moments of sending a copy of one of our papers to a membership list elelctronically of roughly 300 members. The first time my account was closed the provider increased my ability to send 5,000 emails a day, I guess sending to 300 people at once was another red flag, all has been resolved and I will use Constant Contact from now on, lol.

Here is the body of the email that was sent:

These CFBA award winners are worthy of recognition.

Would you like this publicity for your own business?


See the stories about:
FGC Limited (April issue)
Post Farm Structures (June)
Penfor Construction (July)
Dutchmasters (July)


No financial commitment required -- your suppliers support the publicity through their co-op advertising (and no one is pressured to participate). Use the publicity on your website, in your client communications, and with your proposal packages.
For more information, call Chase at 888-432-3555 ext 221 or email mailto:chase@cnrgp.com

PS: If you are receiving this email, you should be receiving a free print subscription to Ontario Construction Report and either Ottawa Construction News, The GTA Construction Report, or Northern Ontario Construction News. If not, please send an email to mailto:chase@cnrgp.com and he will ensure you receive the publications without any further obligation.

Let me know how you manage not only your customer email database but your customer database as a whole.